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Victoria is on fire! Victoria Pendleton is seen here in this Gatorade promo: Win sports equipment for your club, urges the promo. The Gatorade Gives Back website says: With Gatorade you can get your hands on top sports rewards! Build up your Gatorade points to redeem against sports kit and experiences. Plus awesome prizes up for grabs every week! Use your [...] Car-as-a-weapon metaphor lost on boy (and girl) racers? I spotted this ad on a bus the other day. It’s from a North East England road safety campaign called RoadRespect.org. The website has lots of other graphics, but I couldn’t find this one online so the iPhone grab shot will have to do. The campaign is aimed at young male drivers, especially new teen motorists. [...] Road-kill is too normal to be news A nine year old boy was killed by a motorbike on Tyneside last week. I’d read the story on BBC.co.uk. Yesterday I found out who the poor child was. He was a school mate of one of my daughter’s friends. When I was the same age, a boy in my class was killed in similar [...] Can street art get more people on bikes? I’ve spent months writing and photographing to create the 98-page Bike to Work Book which, as a freebie, will hopefully encourage lots of newbies to try bicycle commuting. That’s a lot of words and hundreds of pix. Could the same task be achieved with just this one pic? It’s by artist Peter Drew of Adelaide. I’m [...] Damned if we do; damned if we don’t Cycle campaigners are constantly torn between extoling the health and other benefits of cycling, but passing on news of yet another road tragedy. It’s a dilemma. Cycling is safe but there’s a widely-held perception that it’s unsafe. And I’m often guilty of fuelling such a perception. One moment I can be writing articles for newbies with [...] The most influential bike graph ever? This is one of the key infographics wheeled out by Sustrans folks in their PowerPoint presentations to local authorities, Government bodies and other organisations. It’s a jaw-dropping demonstration of less is more. The link between activity levels and obesity in selected European countries is clear and obvious. Sustrans has a ton of facts, figures, reports and [...] Read it and weep What is it about the internet and the internal combustion engine that makes some folks so callous? A 52-year old woman riding at the back of a group of ten road cyclists from the safety-conscious Spring City Cycling Club was hit and killed by a motorist on Saturday on a country road in Lincoln County, [...] Civilise the car! “The car’s high speed, particularly relative to walking, creates an aggressiveness that must be constrained. Certainly it has not been possible to rely on the self-restraint of the individual motorist, whose motoring decision-making is usually singularly self-centred. “For a while it was thought that simply providing more and more street space was the solution. But this [...] Scorchers and Bloomers At the weekend I learned I’d been successful in landing a grant for some research on the history of roads. I’ve been doing an awful lot of snooping around for iPayRoadTax.com, especially on the contribution cyclists made to get better roads from the 1880s onwards. During my picture research I came across a whole load of [...] 2010: Volcanic ash grounds European flights 1817: Volcanic ash helped create the bicycle Thanks to volcanic explosions in Iceland, much of Europe has been an aviation-free zone for nearly a week, showing what ash can do to transport. A larger volcanic episode in 1815 might also have had an impact on transport: it might have been the impetus for the creation of the bicycle. In 1815, the ash from [...]