Bicycle Industries Australia Ltd. (BIA)

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Goin’ Mobile This post is an expanded version of a column appearing in the December, 2011, issue of Bicycle Retailer and Industry News. The blog version includes extra information and media that don’t fit in a printed article. – The most important and impactful innovation to come down the lane, recently, for retailers has been the phenomenal [...] Google Streetview Heads Indoors Not sure how I missed this news from around Halloween. Maybe I was too focused on dialing in my son”s Ninja Turtle costume to his hyper attentive 6-year-old standards (“Dad! Michaelangelo is the orange turtle. That’s red!”). So what did I miss? Well, it looks like the controversial Google Streetview feature of Google Maps has [...] Nielsen: Discounts Drive Brand Love on Social Media From our colleagues in the NM Incite division of Nielsen, who work with companies to measure and optimize their online brands (officially: “helps businesses harness the full potential of social media intelligence to drive superior business performance across their organizations.”), comes this report about the most important driver of brand loyalty in the social media world. [...] The Product Preview and Introduction Cycle – Make it Work for Your Business The bicycle product preview process for suppliers and retailers used to be so simple: both would attend Interbike, new product would be presented, and orders would be written. Case closed. For a growing number of companies, that process now starts in April at the Sea Otter Classic. Suppliers have press events or leak information to [...] SRAM pART PROJECT Auction If you were lucky enough to be at Interbike this year, you probably came across the SRAM pART PROJECT displays in a few places while walking the show floor. Now you have a chance to own one for yourself. SRAM commissioned 50 artists to create these amazing works of art out of the contents of [...] Cross events are just what the industry needs I recently attended the Providence Cyclo-Cross Festival (Providence, RI October 8, 9) and Spooky Cross (Irvine,CA October 15, 16) and I must say I was duly impressed with both events. The men’s podium at the Providence Cross Fest, presented by Interbike While certainly not a new category, cross does seem to be steadily gaining consumer [...] Link Love: Media Coverage of Interbike Just a little link love to a sampling of some of the media coverage of this past show. It’s one of my favorite things to do post-Interbike and one of my most frustrating at the same time. I love seeing all of the coverage, attention and innovations, but also hate that I missed so much [...] The Circulus Video 2011 One more teaser video about what to expect starting Wednesday at Interbike. It’s a bit of history of the track and where the PDW guys hope to see it in the future. After a brief stop in Las Vegas, of course. Check it out on the Street Level of the show near the Pub. The [...] Remembering 9-11 in Las Vegas Just wanted to write a brief post on this 10th anniversary of 9-11 from here in Las Vegas. A lot of the industry is travelling to Interbike today from all parts of the US and the world today. We’d like to take at least brief moment to remember and acknowledge the events that took place [...] SRAM’s pART PROJECT at Interbike While there’s no shortage of things to see and do at Interbike this year, this is one that I’m super excited to see: The SRAM pART PROJECT. SRAM gave 50 artists a box full of 100 components and asked them to create something with them. The finished pieces will be put on display at Interbike [...]